Behind the Madness
What started as a quirky internet fad during the pandemic has unexpectedly turned into the most surreal job I could imagine. I’m Nick, and this is Noelle, my cat/creative partner in crime. Together, we’ve built a brand around dark humor that’s grown to over 5 million followers across social media.
Over the years, we’ve pushed the envelope with content that’s equal parts edgy and playful, at least in my opinion; Noelle hasn’t officially commented. What’s been truly remarkable, though, is the unwavering support from a community that shows up to laugh, connect, and enjoy the chaos we create. It’s that energy that drives us to keep exploring new ways to entertain—whether through videos or products our goal is to shine a little light on the darker side of humor.
We’ve been making videos for five years now. Where it’s all headed? No clue. But if there’s one thing I’ve learned from having a cat as a 9-5 it’s that anything is possible.